Posts tagged: Crowdology

I need my thermals

Snowon the branch copywrite Jane Platt Its still feeling a bit fridgey in here, as the BFG would say.  But I don’t mind admitting to wearing my thermals.  What I was surprised about though is that only 36%[1] of ladies out there seem to own any – if they’d met my Dad and seen his approach to heating our house they’d certainly have a few pairs stashed away.  Just as well I find them lovely and cosy next to my skin.  Mind you, the weather at the mo does make me wonder if its worth having a staycation again this year, or whether I should go further afield.

Apparently, 26% more ladies are intending to abandon the idea of staying in the UK this year after last year’s rotten summer.  I’ve heard that Turkey is looking good this year, what do you think?  Definitely no need for my thermals there.  But you must take your hat off to the 54% who are prepared to take what the British weather throws at them this summer regardless.

Not sure where would be calmer though, arguments seem to abound everywhere when it comes to kids and sun cream – only 1% of 5-10yr old kids think they ought to wear suntan lotion while in the UK, and not many more think its necessary abroad (5%).  Apparently a third of children opt to stay indoors rather than apply lotion.  They run and hide from their parents (28%) or admit to lying to their parents about putting it on.  Naughty little things.  A fifth of parents even resort to banning their children from playing outside because they refuse to wear suncream.  What great games you can have, hey?  I don’t want to be sitting too close to that family on the beach!

Now, coming to think about it, maybe living in my thermals will make for a quieter, easier life, what do you think…?


[1] Crowdology specific survey  11th Jan

The 8th member of the team: Fifi

FifiHi

I’ve just joined the team at Crowdology, part of Redshift Research. I must admit I’ve not got a great deal of experience in marketing or keeping a track of new trends, but I’m keen to learn and I’m told my grades are acceptable enough, which is always a good start don’t you think?

This (Kent) is as close as I’ve come to London before, so I’m intrigued to see how different life might be travelling in and out on the trains and coping with the busy traffic. Its also my first time living away from home, so it should be interesting. My Mam has said she’ll still be looking out for me though, but I’m sure my new friends and colleagues will point me in the right direction. I’m also hoping that Crowdology members might be a useful source of inspiration and guidance, as I’m told they get involved in all sorts of things, so are a fountain of knowledge.

I hope you don’t mind me rabbiting on occasionally, but talking about things helps to get your head clear sometimes doesn’t? A problem shared is a problem halved and all that. And it’s a good way for my Mam to check that I’m still managing to stay alive.

Until next time. x